Commercial Analysis

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A Diamond in the Rough

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There is nothing wrong with this commercial. It fulfills it’s primary purpose – informing the consumer about the product – as well as successfully entertains her in a positive way. The humor of the commercial, obviously, is the frustration rational, responsible, self-supporting people feel towards those who are irrational, directionless, and loafing in nature. The irrational person is technically in breech of his agreement to “pull his own weight”, so unilateral action on the part of the rational person is perfectly justified (which would technically make destroying the video game system just, provided it is commensurate with the offense as well as effective). The solution isn’t to destroy another person’s property, obviously – since such an action wouldn’t be commensurate with the offense nor effective – but to laugh about the idea is perfectly acceptable. It is a celebration of rational people’s habituated sense of fair play and justice, as well as their (righteous) scorn towards those who have no meaning or purpose in life.

It is all too rare, these days, to see a commercial that speaks to the best within people, and for that reason alone it is very refreshing.


Written by commercialanalysis

April 16, 2014 at 4:28 pm

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