Commercial Analysis

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A Light Bulb Moment?

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One of the most tragic things about living in a mixed economy is that when one observes any given economic event, one can never be sure what one is witnessing. Is the Cree LED light bulb truly a life-improving leap forward, or is it simply the direct or indirect result of government meddling in the economy? Obviously the answer to that question is highly complex (it would require first answering the technical question of which type of bulb is better – which itself is so highly contextual such a label as “better” is virtually meaningless – as well as researching deeply into things like the finances of Cree, Inc. and the backgrounds of it’s personnel), but that is besides the point. The point is that the average consumer, when he witnesses a commercial such as this one, should feel nothing but positive emotions (because, in vacuum, this is a flawless commercial) – and yet he may not (and with very good reason). Questions such as the one posed above, as well as the more general question of whether or not Cree is simply trying to pawn off an inferior product, on uncritical consumers, by taking advantage of the environmentalist movement will inevitably affect his reaction.

While economics, obviously, is not the only factor involved, it is small, seemingly innocuous experiences such as this one – which can occur in any context (economic or otherwise) – that are the reason anxiety and depression are at all time highs in American culture. When one doesn’t “use” one’s dopamine (ie: pushes it to it’s limit and beyond), one “loses it” (ie: it atrophies).


Written by commercialanalysis

February 18, 2014 at 6:51 am

Posted in Soft Goods

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