Commercial Analysis

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Um, What Oppression?

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Maserati, with it’s new Ghibli, is choosing to take on a new set of competitors. The Ghibli is cheaper than it’s previous cars, so instead of exclusively competing with the likes of Lamborghini and Ferrari, they will also be competing with Mercedes, BMW, Jaguar, Porsche, etc. There’s nothing wrong with expansion and diversification, of course, but it’s not as if the company’s previous absence in this particular market constituted oppression by the “giants” who were already there. Furthermore, even if they had been there, no one has a right to customers, first of all, so even if they had been in that market and had been getting beaten it wouldn’t constitute “oppression.”

All this commercial is meant to do is to pander to popular, Marxist ideas about economics (that it’s a zero-sum game, a struggle between opposing forces) in order to ensure that just as many rich liberals buy it’s car as rich conservatives do.


Written by commercialanalysis

February 11, 2014 at 8:49 am

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