Commercial Analysis

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Bait and Switch… and Switch

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William Wallace actually existed. The Scottish People were actually being oppressed by The English, and he actually did lead an actually successful uprising which, for a time, gave The Scots something actually better than had actually existed.

Why mock this? It’s in order to allow the customer to feel better about being complacent about today’s high and growing level of political oppression the individual experiences; and to not feel guilty about ignoring it by escaping into video games and the like. This same psychological phenomenon – which incidentally uses the exact same object of parody (the least Playstation can do is not just flat-out copy Ace Hardware only a few months after the latter’s ad is released) – has been written about elsewhere on this blog.


Written by commercialanalysis

September 16, 2011 at 2:59 pm

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