Commercial Analysis

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This is the “get in front of it” tactic, as has been described a handful of times elsewhere on this blog. Because she knows her looks giver her the power profiled in this commercial, and is willing to admit it and joke about it, we’re supposed to regard her as something other than a marginally-talented actress, who’s only “skill” is her willingness to exploit her looks for something beyond what they deserve to bring her. In other words, something which shouldn’t happen, because of some type of human frailty, does happen. Somehow this is supposed to be different than regarding a cell phone which, if put in the hands of weak-minded people has the potential to cause all that chaos, as something more valuable than just a cell phone.


Written by commercialanalysis

February 23, 2010 at 4:56 pm

Posted in Electronics

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