Crescendo and Climax
That, is the end result of this, this, this, and this. The only thing interesting here is that they’ve included an more formidable antagonist to the “loveable alcoholic.” Before, there was emotional outrage by the person snubbed, or there was appeasement, or whatever – but now there’s clear, open, intellectual opposition to his brazen irrationality. Why is Bud Light so openly declaring that they’ve hit rock bottom? It must have to do with the economy. They’re getting whatever they can, however they can, as quick as they can.